webInAAr: Esports Taking Pole Position

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09.04.2020 14:00 bis 15:00 Uhr


Esports Taking Pole Position

The world of traditional sports, often a welcome distraction during times of economic turmoil or political unrest, has been hit just as hard as other industries.
Fortunately, despite the cancellation of leagues and tournaments across the globe, sports is finding solace in its younger brother: esports.

Thursday April 9th IAA’s WebInAAr will embark on this topic.

In this unique webInAAr host Fredrik Borestrom, IAA president UK and Head of Agencies International at LinkedIn, will give stage to different views and angles of eSports: agencies, brands and media.
We welcome four panelists and esports-experts:

  • Nate Lindberg, RVP Sponsorships at Twitch – a global community of millions who come together each day to create the future of live entertainment.
  • Robbie Douek, CEO at BLAST – the most explosive, engaging and entertaining esports tournament in the world. 
  • Claire Blackwood, International Account Director at Hurrah.agency – an esports advertising agency.
  • Marco Harfmann, Director Transformation & Marketing Communications at A1 Telekom Austria.

Why the eSports market is interesting for sponsoring

The popularity of Esports is growing at a remarkable rate. 500 million people worldwide follow the tournaments via livestream or television, providing brands with a powerful platform for sponsorship. Crucially, brands in esports are not only connecting with men – almost a third of the participants are female, making esports an essential platform for reaching a millennial audience and beyond.

This webInAAr is for free for IAA-Members. Non-members can participate for CHF 30.-.
Pls book your ticket and we will send you the Link to the webInAAr on April 9th.



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