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UID:167@iaa.ch
DTSTART;TZID=Europe/Zurich:20200610T110000
DTEND;TZID=Europe/Zurich:20200610T120000
DTSTAMP:20200605T084113Z
URL:https://www.iaa.ch/events/webinar-tourism-travel-marketing/
SUMMARY:webInAAr: Travel and Tourism Marketing: What lies ahead?
DESCRIPTION:\n\nTravel and Tourism Marketing: What lies ahead?\nThe impacts
  of the pandemic are massive for the tourism industry and there are no rul
 es or playbook to prepare for the future post covid-19.\nWhat actions shou
 ld the tourism sector take today from a marketing and communications persp
 ective? What’s the right tone\, the right message and the right voice fo
 r the different markets to tell the stories? And when is the right time to
  start advertising again?\nWednesday June 10th IAA’s webInAAr will embar
 k on this topic.\nOur host Alberto Dal Sasso\, Managing Director Nielsen a
 nd President of IAA Italy\, will talk to a panel of experts about the ways
  in which the tourism industry can adapt.\n\nOur panelists are:\n\n 	Simon
  Betts\, Director UK &amp\; USA RTL Ad Connect\, (Media)\n 	Ana Henriques\
 , Manager Branding &amp\; Campaign TUI (Travel agency)\n 	Pascal Jenny\, 
 Director Arosa Tourismus (holiday destination in Switzerland)\n 	Markus Ma
 zuran\, Managing Partner Wien Nord Serviceplan (advertising agency)\n\n\nD
 eparture Someday Soon\nThere’s a world post covid-19\, when people will 
 travel again. But what’s the marketers role and responsibility in advert
 ising today? And how can a travel brand position itself in this time from 
 globalisation to localisation? Join our panel and learn from these expert
 s how to restart the engine of the tourism industry.\n\n&nbsp\;
ATTACH;FMTTYPE=image/jpeg:https://www.iaa.ch/wp-content/uploads/tourism_wp
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CATEGORIES:Swiss Chapter
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