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UID:163@iaa.ch
DTSTART;TZID=Europe/Zurich:20200409T140000
DTEND;TZID=Europe/Zurich:20200409T150000
DTSTAMP:20200406T100037Z
URL:https://www.iaa.ch/events/webinar-esports/
SUMMARY:webInAAr: Esports Taking Pole Position
DESCRIPTION:\n\n\n\n\nEsports Taking Pole Position\nThe world of traditiona
 l sports\, often a welcome distraction during times of economic turmoil or
  political unrest\, has been hit just as hard as other industries.\nFortun
 ately\, despite the cancellation of leagues and tournaments across the glo
 be\, sports is finding solace in its younger brother: esports.\nThursday A
 pril 9th IAA’s WebInAAr will embark on this topic.\nIn this unique webIn
 AAr host Fredrik Borestrom\, IAA president UK and Head of Agencies Interna
 tional at LinkedIn\, will give stage to different views and angles of eSpo
 rts: agencies\, brands and media.\nWe welcome four panelists and esports-e
 xperts:\n\n 	Nate Lindberg\, RVP Sponsorships at Twitch - a global communi
 ty of millions who come together each day to create the future of live ent
 ertainment.\n 	Robbie Douek\, CEO at BLAST - the most explosive\, engaging
  and entertaining esports tournament in the world. \n 	Claire Blackwood\,
  International Account Director at Hurrah.agency - an esports advertising 
 agency.\n 	Marco Harfmann\, Director Transformation &amp\; Marketing Commu
 nications at A1 Telekom Austria.\n\nWhy the eSports market is interesting 
 for sponsoring\nThe popularity of Esports is growing at a remarkable rate.
  500 million people worldwide follow the tournaments via livestream or tel
 evision\, providing brands with a powerful platform for sponsorship. Cruci
 ally\, brands in esports are not only connecting with men - almost a third
  of the participants are female\, making esports an essential platform for
  reaching a millennial audience and beyond.\n\nThis webInAAr is for free f
 or IAA-Members. Non-members can participate for CHF 30.-.\nPls book your t
 icket and we will send you the Link to the webInAAr on April 9th.
CATEGORIES:Swiss Chapter
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