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UID:171@iaa.ch
DTSTART;TZID=Europe/Zurich:20201119T130000
DTEND;TZID=Europe/Zurich:20201119T140000
DTSTAMP:20201118T150452Z
URL:https://www.iaa.ch/events/webinar-alibaba/
SUMMARY:webInAAr: Alibaba's digital ecosystem
DESCRIPTION:\nAlibaba's digital ecosystem.\nAlibaba’s Uni Marketing is
  a data powered operating system to enable brand building for g
 rowth. With its latest upgrade\, Uni marketing is refueling brand
  growth power and bringing it to a new level by taking full adv
 antage of Alibaba’s digital ecosystem.\n\n\nThursday November 19th I
 AA’s WebInAAr will embark on this topic.\n\n\n\nChris Tung commands a hu
 ge amount of influence in global marketing community\, as the leading mark
 eting voice for one of the world's most innovative companies. He has helpe
 d to build strong Alibaba's brand portfolio by combining best-in-class cre
 ativity with the latest technologies. As a result\, Alibaba has been ranke
 d as the most valuable brand from China by many recent independent surveys
 .\n\nHe presided over the phenomenally successful “Double 11 (Singles’
  Day)” extravaganza\, spearheaded the company's global Olympics sponsors
 hip and created the “Uni Marketing” methodology and tools to support o
 ver 180'000 global brands to run marketing campaigns on Alibaba platforms 
 effectively.\n\nChris Tung\, CMO Alibaba has led major product launches an
 d marketing innovations\, since he took the senior marketing roles for Pep
 siCo\, Loreal and Procter &amp\; Gamble. Also\, he had two successful star
 t-up experiences by creating a digital marketing agency\, im2.0 (now VMLY&
 amp\;R China) in 2010 and a broadband internet service provider - Gigamedi
 a in 1998.\n\n\nPls book your ticket and we will send you the Link to the 
 webInAAr.
CATEGORIES:Swiss Chapter
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