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UID:164@iaa.ch
DTSTART;TZID=Europe/Zurich:20200423T140000
DTEND;TZID=Europe/Zurich:20200423T150000
DTSTAMP:20200421T162932Z
URL:https://www.iaa.ch/events/tiktok/
SUMMARY:webInAAr: Connecting with consumers on TikTok
DESCRIPTION:\nCreativity and Innovation: Connecting with consumers on TikT
 ok\nThe TikTok mission is to inspire creativity and bring joy. The app is 
 available in over 150 countries\, has over 1 billion users and an average 
 time spent per user of 52 minutes per day! With incredible reach\, on a gl
 obal scale\, TikTok is connecting with millions of people every day.\nIs y
 our brand's target audience including anyone between the age of 13 and 30?
  If so\, you should have a TikTok strategy.\nThursday April 23rd IAA’s W
 ebInAAr will embark on this topic.\nOur host Silvana Imperiali\, Deputy Ma
 naging Director DACH at Gamned! and Boardmember of the IAA Swiss Chapter\,
  will talk to a panel of experts about the ways in which brands are succes
 sfully engaging with consumers on TikTok\, the impact of COVID19 and what
 ’s in store for this unique platform. Learn from the panelists how brand
 s can channel this creative and innovative platform to connect with their 
 audience.\n\nOur panelists are:\n\n 	Inam Mahmood\, Head of Sales Europe a
 t TikTok\, based in the UK (Media) \n 	Yuan Zou\, Head of Luxury &amp\; F
 ashion Europe at HYLINK\, based in France (Agency)\n 	Bas Tolenaars\, Soci
 al Media at AFC Ajax with 620'000 Followers on TikTok\, based in the Nethe
 rlands (Brand)\n 	Sherice Banton\, TikTok Content Creator with 1.4 Millio
 n Followers on TikTok\, based in the UK (Influencer)\n
CATEGORIES:Swiss Chapter
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