BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN TZID:Europe/Zurich X-WR-TIMEZONE:Europe/Zurich BEGIN:VEVENT UID:200@iaa.ch DTSTART;TZID=Europe/Zurich:20221117T180000 DTEND;TZID=Europe/Zurich:20221117T213000 DTSTAMP:20221027T140445Z URL:https://www.iaa.ch/events/sustainable_marketing/ SUMMARY:Sustainable marketing - Drive positive change in your business DESCRIPTION:How can you support your organization in implementing and manag ing the shift required for ongoing sustainability integration?\nJoin our e vent on November 17th and drive positive change in your business! Listen a nd learn from best cases\, presented to you by Credit Suisse\, The Coca-Co la Company\, The Green Media Initiative and the European Association of Co mmunication Agencies (EACA).\n\nSustainable marketing - Drive positive cha nge in your business\nSustainability is more than just a trend. It is a to pic that concerns us all.\nMany brands typically judge their success by ho w much revenue they have. Sustainability shifts this perspective and brand s start evaluating themselves by other indicators than just their profit. For corporates with a sustainability mindset\, the measurement of performa nce include three areas: people\, profit and planet.\nWhatever sector your company operates in: Corporate Sustainability matters! Companies need to close the gap between knowing and doing by embracing sustainable business practices.\nThe good. The bad. And the greenwash.\nSustainable marketing is the promotion of environmental and socially responsible products\, prac tices\, and brand values. As the sustainability movement gains popularity\ , consumers are getting better at detecting when brands are trying to get credits for playing in the sustainable space without having any intentions of long-term changes. False advertising (greenwash)\, can cause irrepara ble harm to a business’s reputation and its performance.\n\nSustainable marketing is a critical part of operating a sustainable business. But what does the term sustainable marketing really mean? And how can brands meet the needs of everyone without compromising the security for future generat ions?\nWe are happy to welcome Nicolas Bordas on our stage for a keynote s peech\, followed by a panel discussion with Roman Reichelt\, Laura Loos a nd Tobias Zehnder. Nicolas Bordas is the Co-Chair of the Sustainability task force at the EACA (European Association of Communication Agencies) a nd the Vice-President International of TBWA\\Worldwide.\n\nThe panel\, mod erated by IAA-Boardmember Natasja Sommer-Feldbrugge\, will discuss how bra nds can benefit rom engaging in sustainable practices and how they can com municate their commitment to their customers.\n\n \;\n\nFour Experts o n the IAA-Stage on November 17th\nLaura Loos is the Head of Marketing Swit zerland at Coca-Cola. The skilled marketer has more than 10 years of exper ience in building and maintaining leading international brands. She holds a Bachelor in General Management from EBS University in Germany and a dual Master of Science in Marketing Communications Management &\; CEMS Mast er in International Management from Copenhagen Business School in Denmark. \n\n \;\n\n \;\n\nRoman Reichelt is the Global CMO of Credit Suis se and a member of the management committee of CS Switzerland. He is respo nsible for the CS brand as well as for all marketing initiatives of Credit Suisse. He holds a master’s degree in media economics from the Univers ity of Siegen\, as well as diplomas from the management forges IMD Lausann e\, Harvard Business School and Instead Paris.\n\n \;\n\n \;\n\nNi colas Bordas is the Vice-President International of TBWA\\Worldwide and i n charge of Environmental Sustainability. He is also the Co-Chair of the S ustainability task force at the EACA (European Association of Communicati on Agencies) and teaches at the Sciences Po Paris.\nHe graduated from ES SEC Business School in Paris.\n\n \;\n\n \;\n\nTobias Zehnder is Co-Founder at Webrepublic\, Boardmember at LSA (Leading Swiss Agencies) an d representative at Green Media Switzerland. The Initiative advocates for more climate-neutral advertising.\nTobias graduated from the University o f Zürich and holds a degree in Strategic Innovation from MIT.\n\n \;\ nJoin the panel on November 17th!\nProgram:\n6.00 PM Arrival / Apéro\n6.3 0 PM Welcome by Host Matthias Kiess\, IAA-Boardmember and CEO TBWA\n6.40 P M Keynote Speech by Nicolas Bordas\n7.00 PM Panel with Nicolas Bordas\, L aura Loos\, Roman Reichelt and Tobias Zehnder\n8.00 PM Dinner / Networking \n9.30 PM End of the event\n\nCosts (including dinner):\nIAA members free of charge\, guests of IAA members Fr. 100.-\, external guests Fr. 180.-.\n International IAA members can also join the panel online on YouTube.\n\nFo r further information please contact us via contact_sc@iaa.ch ATTACH;FMTTYPE=image/jpeg:https://www.iaa.ch/wp-content/uploads/Mailchimp. jpg CATEGORIES:Swiss Chapter LOCATION:Westhive\, Hardturmstrasse 161\, Zürich\, 805\, Schweiz GEO:47.3928768;8.511674299999981 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hardturmstrasse 161\, Züri ch\, 805\, Schweiz;X-APPLE-RADIUS=100;X-TITLE=Westhive:geo:47.3928768,8.51 1674299999981 END:VEVENT BEGIN:VTIMEZONE TZID:Europe/Zurich X-LIC-LOCATION:Europe/Zurich BEGIN:STANDARD DTSTART:20221030T020000 TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET END:STANDARD END:VTIMEZONE END:VCALENDAR