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UID:141@iaa.ch
DTSTART;TZID=Europe/Zurich:20190208T113000
DTEND;TZID=Europe/Zurich:20190208T140000
DTSTAMP:20190103T130850Z
URL:https://www.iaa.ch/events/millennials-and-gen-z/
SUMMARY:How to become Number 1
DESCRIPTION:How To Bullsh*t Your Way To Number 1\nOobah Butler offers his t
 houghts on how to advertise to the demographic that are so hard for advert
 isers to understand\, millennials and Gen Z-ers.\nThe creator of ‘The Sh
 ed at Dulwich\, the world’s most famous restaurant that never existed\; 
 the man who fooled Paris fashion week by posing as the knock-off designer 
 Georgio Peviani\, comes to Zürich to discuss his work. In 2018 alone\, th
 ree projects that have earned him 160m views predominantly in the under 30
 s age bracket\, 1349 articles and 43 TV interviews. In the talk\, he’ll 
 break down how the projects were constructed\, what they have in common\, 
 and exactly why so many under 30s were so connected to them.\n\nOobah Butl
 er is an award-winning filmmaker and writer. In Summer 2018\, he received
  three awards for his work\; Content Creator of the Year at the Online Med
 ia Awards\, Video Project of the Year at the British Media Awards and Best
  Content Idea - Digital 2018 at the British Society of Magazine Editors Ta
 lent Awards.
CATEGORIES:Swiss Chapter
LOCATION:Restaurant Metropol\, Fraumünsterstrasse 12\, Zürich\, Schweiz
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