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TZID:Europe/Zurich
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UID:188@iaa.ch
DTSTART;TZID=Europe/Zurich:20211108T113000
DTEND;TZID=Europe/Zurich:20211108T140000
DTSTAMP:20211012T053621Z
URL:https://www.iaa.ch/events/marketing-journey-swiss-startup/
SUMMARY:Marketing Journey of a Swiss Social Audio Startup
DESCRIPTION:In 2021\, the social audio craze came out of nowhere and had us
  scrambling to get one of the few available invites to a certain exclusive
  audio drop-in social network (hint: Clubhouse). At the same time\, a smal
 l but mighty team in Switzerland was working on an app called “Angle”\
 , that took a more democratized approach to voice drop-in social networks.
 \n\nIs social audio still a thing? How does such an app thrive\, and what 
 marketing opportunities are there within social audio? Sarah Jordi is here
  to talk to us about all of the above.\n\nIn her talk\, Sarah will share t
 he challenges and opportunities from Angle Audio's marketing journey of la
 unching a consumer tech social audio platform during a global pandemic and
  then pivoting to a B2B SaaS company – including closing first customers
 .\n\nAbout the speaker\n\nSarah runs all things marketing and comms at Ang
 le Audio and led the marketing transition from a B2C startup to B2B SaaS. 
 Before Angle\, she launched and grew Uber in Switzerland and supported ope
 rations in other countries across EMEA. After leaving Uber\, she helped Bl
 ockchain startups launching in the Crypto Valley and supported Switzerland
 's first investor focused crypto conference in St. Moritz and California\,
  USA. Sarah studied journalism and corporate communications in Winterthur\
 , Switzerland.\n\n&nbsp\;\n\nImportant: Access is only possible with a val
 id COVID-19 certificate and official identification. / Wichtig: Der Zutrit
 t ist nur mit einem gültigen COVID-19-Zertifikat sowie einem amtlichen Au
 sweis möglich.\nThere is no testing possibility on site. / Es gibt keine 
 Testmöglichkeit vor Ort.
ATTACH;FMTTYPE=image/jpeg:https://www.iaa.ch/wp-content/uploads/08f7b36e-1
 18e-4c98-9e71-11592cdecb9c.jpg
CATEGORIES:Young Professionals
LOCATION:Riffraff Kino 4 / Bistro RiffRaff\, Neugasse 63\, Zürich\, 8005\,
  Schweiz
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Neugasse 63\, Zürich\, 800
 5\, Schweiz;X-APPLE-RADIUS=100;X-TITLE=Riffraff Kino 4 / Bistro RiffRaff:g
 eo:0,0
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TZID:Europe/Zurich
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DTSTART:20211031T020000
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