BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN TZID:Europe/Zurich X-WR-TIMEZONE:Europe/Zurich BEGIN:VEVENT UID:170@iaa.ch DTSTART;TZID=Europe/Zurich:20201022T113000 DTEND;TZID=Europe/Zurich:20201022T140000 DTSTAMP:20201019T095906Z URL:https://www.iaa.ch/events/maksgiordano_marketing_outlook/ SUMMARY:The Best Way To Predict The Future Is To Create It DESCRIPTION:*SOLD OUT*\nFuture of Marketing &\; Brand Building\nBrands a re facing special challenges and opportunities:\n- The developments around Millenials &\; Gen Z and their media usage.\n- The sustainable success of new platforms like TikTok or Twitch.\n- Innovative entertainment forma ts like live concerts within Fortnite.\n- New marketing opportunities for brands via Voice\, IoT\, within social media or mobile.\nThe New Marketing Reality\nOn October 22nd Maks Giordano will be in Zürich to talk about d igital trends and the future of marketing. In his keynote speech he will  address the new marketing reality and present best cases. The internationa lly awarded Creative Marketeer shows the range in marketing - from new pla tforms and formats to new technical possibilities and special creative cha llenges. For example when the marketing of the future has to be thought of in the context of Voice and IoT or Autonomous Driving.\n\nWe are very exc ited to welcome Maks here in Zürich!\nDue to COVID-19 the tickets are lim ited. So hurry up and get yours!\nMaks Giordano live on stage\nMaks Giorda no is a digital strategist and creative with a 25+ year track record in in novative digital projects. His projects won nearly all major international digital awards.\nAfter executive positions at "ID Media AG" and Europe’ s leading Design Agency "MetaDesign AG"\, he co-founded „ICONMOBILE" and grew it from 4 Founders to an international agency network with 200+ Empl oyees before exiting it to WPP\, the world’s largest Agency Network.\nHe joined the Management Board of ProSiebenSat.1 as their Head of Innovation \, Games and Mobile. In 2009\, Maks joined San Francisco based Kyte — an innovative live-streaming platform as a managing director for the Europe an market and developed digital video strategies for mobile\, social\, and online for the likes of MTV\, Universal Music\, and others. Kyte worked with iconic artists like Lady Gaga and 50 Cent on their video offerings an d fan engagement.\nStarting his consultancy in 2011\, Maks helped organiza tions with their digital transformation. Companies like Apple\, LEGO\, Lu fthansa\, Volkswagen\, Daimler\, UEFA\, Red Bull\, Deutsche Telekom\, and eBay — just to name a few — trust his advice.\nMaks earned an MBA in M edia and Communication with distinction from the University of St. Gallen and is teaching entrepreneurship and innovation Management e.g. at Zeppel in University Friedrichshafen\, HTW Berlin and FHV Dornbirn.\nHe published the first German book on usability (Springer) and the first German book o n mobile business (Gabler). He is a judge both to the Webbys and Lovies A wards\, named the 'Oscars of the Internet\,' has a very weird taste in mus ic\, loves to travel\, and practice yoga.\n\n⛑\;Precautionary Measur es\nYour health is important to us! In order to be able to comply with the hygiene rules\, we have taken various measures and limited the event to 5 0 people:\n\n You must wear a face mask from the moment you enter the bui lding until you reach your destination (seat at the table). We recommend y ou to keep your mask on during the event as well. Only remove it for food and drinks.\n Please wash your hands regularly with soap\, disinfect them and keep a distance of 1.5 meters to others.\n Please note\, that your c ontact details have been recorded and can be passed on to the authorities upon request.\n Please stay at home if you are ill or if you are showing  symptoms.\n If you have been in high-risk areas\, you can not attend th e event during the quarantine period.\n CATEGORIES:Swiss Chapter LOCATION:Restaurant Metropol\, Fraumünsterstrasse 12\, Zürich\, Schweiz GEO:47.3682811;8.54115760000002 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Fraumünsterstrasse 12\, Z ürich\, Schweiz;X-APPLE-RADIUS=100;X-TITLE=Restaurant Metropol:geo:47.368 2811,8.54115760000002 END:VEVENT BEGIN:VTIMEZONE TZID:Europe/Zurich X-LIC-LOCATION:Europe/Zurich BEGIN:DAYLIGHT DTSTART:20200329T030000 TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST END:DAYLIGHT END:VTIMEZONE END:VCALENDAR