The Best Way To Predict The Future Is To Create It

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Ort
Restaurant Metropol
Fraumünsterstrasse 12
Zürich

Datum/Zeit
22.10.2020 11:30 bis 14:00 Uhr

Kategorien

Future of Marketing & Brand Building

Brands are facing special challenges and opportunities:
– The developments around Millenials & Gen Z and their media usage.
– The sustainable success of new platforms like TikTok or Twitch.
– Innovative entertainment formats like live concerts within Fortnite.
– New marketing opportunities for brands via Voice, IoT, within social media or mobile.

The New Marketing Reality

On October 22nd Maks Giordano will be in Zürich to talk about digital trends and the future of marketing. In his keynote speech he will address the new marketing reality and present best cases. The internationally awarded Creative Marketeer shows the range in marketing – from new platforms and formats to new technical possibilities and special creative challenges. For example when the marketing of the future has to be thought of in the context of Voice and IoT or Autonomous Driving.

We are very excited to welcome Maks here in Zürich!
Due to COVID-19 the tickets are limited. So hurry up and get yours!

Maks Giordano live on stage

Maks Giordano is a digital strategist and creative with a 25+ year track record in innovative digital projects. His projects won nearly all major international digital awards.
After executive positions at „ID Media AG“ and Europe’s leading Design Agency „MetaDesign AG“, he co-founded „ICONMOBILE“ and grew it from 4 Founders to an international agency network with 200+ Employees before exiting it to WPP, the world’s largest Agency Network.
He joined the Management Board of ProSiebenSat.1 as their Head of Innovation, Games and Mobile. In 2009, Maks joined San Francisco based Kyte — an innovative live-streaming platform as a managing director for the European market and developed digital video strategies for mobile, social, and online for the likes of MTV, Universal Music, and others. Kyte worked with iconic artists like Lady Gaga and 50 Cent on their video offerings and fan engagement.
Starting his consultancy in 2011, Maks helped organizations with their digital transformation. Companies like Apple, LEGO, Lufthansa, Volkswagen, Daimler, UEFA, Red Bull, Deutsche Telekom, and eBay — just to name a few — trust his advice.
Maks earned an MBA in Media and Communication with distinction from the University of St. Gallen and is teaching entrepreneurship and innovation Management e.g. at Zeppelin University Friedrichshafen, HTW Berlin and FHV Dornbirn.

He published the first German book on usability (Springer) and the first German book on mobile business (Gabler). He is a judge both to the Webbys and Lovies Awards, named the ‚Oscars of the Internet,‘ has a very weird taste in music, loves to travel, and practice yoga.

 

Anmeldung

Über das nachstehende Formular können Sie Plätze für diesen Event reservieren. Sie erhalten von uns baldmöglichst eine Bestätigung, ob wir Ihre Reservation berücksichtigen konnten.

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Ticket-Typ Preis Plätze
IAA-Mitglieder inkl. Luncheon (kostenlose Teilnahme) CHF 0.00
Gäste inkl. Luncheon Fr. 180.- CHF 180.00

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