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TZID:Europe/Zurich
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BEGIN:VEVENT
UID:36@iaa.ch
DTSTART;TZID=Europe/Zurich:20110329T113000
DTEND;TZID=Europe/Zurich:20110329T141500
DTSTAMP:20130822T054953Z
URL:https://www.iaa.ch/events/harnessing-the-power-of-word-of-mouth-social
 -media/
SUMMARY:Harnessing the Power of Word of Mouth & Social Media
DESCRIPTION:IAA Luncheon mit Rob Fuggetta\, CEO Zubernance\n\nWord of Mouth
  (WOM) is the world’s most trusted and influential form of communication
 s. 90% of consumers trust WOM\, while only 24% trust advertising. Social m
 edia (Facebook\, Twitter\, blogs\, etc.) has amplified WOM\, further incre
 asing its influence. There are over 500 billion WOM impressions each year 
 in the US\, according to Forrester Research. Rob Fuggetta\, founder and CE
 O of WOM marketing company Zuberance\, will discuss how companies can harn
 ess the power of WOM and social media by energizing their Brand Advocates.
  He’ll present real-world case studies on how companies are getting meas
 urable 10X ROI by turning their Advocates into a powerful marketing force\
 , and how you can too.\n\nRob Fuggetta is the driving force behind Zuberan
 ce's vision and strategy. He founded Zuberance in February 2007 because he
  saw a major opportunity for companies to harness the power of Word of Mou
 th and social media to drive sales. As CEO\, Rob is ultimately responsible
  for all aspects of Zuberance’s business including product\, enginee-rin
 g\, operations\, customer success\, and sales and marketing. Rob is a 20-y
 ear veteran of Silicon Valley who has played a leadership role in three st
 art-ups including Genuity\, which went public in June 2000. Rob was former
 ly a partner at Regis McKenna Inc.\, the legendary Silicon Valley marketin
 g and communications firm\, where he co-led the global Apple business.\n\n
 [separator]\n\nKontakt: IAA Swiss Chapter\, Edith Moosbrugger\, Konradstra
 sse 61\, 8005 Zürich\, Tel. 044 383 26 62\, contact_sc@iaa.ch\nE-Mail: co
 ntact_sc@iaa.ch
LOCATION:Widder Hotel\, Augustinergasse 24\, Zürich\, Schweiz
GEO:47.3722389;8.539393700000005
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 h\, Schweiz;X-APPLE-RADIUS=100;X-TITLE=Widder Hotel:geo:47.3722389,8.53939
 3700000005
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