Playbook 2026: How CMOs Are Shaping Business Success
The business landscape is evolving faster than ever, and marketing executives stand at the forefront of this transformation. In 2026 and beyond, CMOs play a pivotal role in shaping the future of business – leveraging cutting-edge technologies like artificial intelligence to revolutionize how brands connect with consumers and drive growth.
Insights and Inspiration from Industry Leaders
Join us at the IAA CMO Talk on February 27th 2026 to hear directly from top marketing leaders from LinkedIn, Holcim, and Groupe Mutuel about the strategies that will define success in the years ahead. Discover how AI is transforming the marketing landscape and changing the game for marketers.
Please welcome on our digital stage these established CMOs:
- Fredrik Borestrom, Director International Agency Development LinkedIn
- Tiziana D’Onofrio, Marketing Director Groupe Mutuel
- Borja Marin, Head of Marketing Holcim
- The talk will be moderated by IAA Board Member Silvana Imperiali, Managing Director DACH & CZ regions at Biggie
Why join?
- Exclusive insights from leading CMOs: Discover how advanced technologies are reshaping marketing strategies and unlocking new opportunities.
- Learn from industry pioneers: Gain firsthand knowledge of the challenges and breakthroughs experienced by marketing executives driving innovation.
- Stay ahead of trends: Equip yourself with the latest best practices and forward-thinking approaches to keep your brand competitive.
- Get inspired to innovate: Hear motivational stories that encourage you to push boundaries and embrace marketing technologies for transformative results.
Register today for the Online-Panel on February 27th 2026!
Register today for our popular CMO Talk on February 27th from 11:30-12:30 AM (CET)!
We will send you the Zoom-Link before the event.
Cost:
Free for IAA members. Guests pay CHF 50.-
contact_sc@iaa.ch, www.iaa.ch
Anmeldung
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