30.8.2011: Branding the intangible. How to create meaningful and sustainable differentiation in a services industry. IAA Luncheon mit Emmanuel Klotz

IAA Luncheon mit Emmanuel Klotz, Zurich Financial Services

Emmanuel Klotz has been Group Head of External Marketing at Zurich since April 2008, and his primary focus is on building and strengthening the Zurich brand in its key geographies through 360° campaigns. Klotz’s spent the first 10 years of his career working for DDB Needham (Paris) and Grey (Paris and London), leading key FMGC accounts for Procter & Gamble and Mars, in France and then at pan-European level. In 1996, Klotz moved to HP, and between 1996 and 2007 held several key pan-European and global marketing positions, covering the consumer and B2B sectors.

Programm:
11.30 Uhr Empfang der Gäste und Apéro, 12.00 Uhr Referat Emmanuel Klotz (in Englisch), 13.00 Uhr Lunch, 14.00 Uhr Ende der Veranstaltung

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Kontakt: IAA Swiss Chapter, Konradstrasse 61, 8005 Zürich, Tel. 044 383 26 62, contact_sc@iaa.ch
E-Mail: contact_sc@iaa.ch