How is the IAA different from other Associations?
The International Advertising Association was founded in 1938 in support of responsible marketing communications. Over time, the IAA has become the advocate for advertiser and consumer free choice. No other Association is as inclusive of all the disciplines involved in brand building, nor has an organization which is global in scale, yet has grass roots representation in 95 countries.
The IAA is uniquely positioned to intercept emerging cross-border trends before they become obvious, and to provide marketing communications professionals with an international, multi-industry forum for the global exchange of knowledge, best practices, professional development, intelligence, experience and ideas.
What Is The IAA Role Today?
Simultaneously, the IAA works for the freedom of enterprises to compete through brand building and it fights for consumer choice made possible by responsible commercial speech which informs, inspires and empowers individuals to raise their sights and reach for the products and services that will improve their life. The branding process is a microcosm of democracy. Individuals vote with their purchase decisions. When brands please people, brands prosper. When they don’t, consumers will buy a competitors’ brand. Over time, individuals’ freedom to choose helps shape a society’s sense of identity.
What Are Its Priorities?
Today, the International Advertising Association believes brand building communications is a force which can contribute meaning and values which are both necessary and useful to societies and to individuals as they choose how to live their lives and shape their social and economic relationships.
On behalf of its members, the IAA is dedicated to:
- championing the freedom to advertise responsibly without unwarranted restrictions in the overall market, or by specific product category;
- fighting for consumers’ freedom to exercise their right to choose in a free market society;
- continuously developing and implementing programs designed to raise standards through leading edge professional development for the marketing communications community of the future.
- providing an effective worldwide network for the exchange of local market knowledge, professional skill-set innovations and best practices in brand building through a variety of communication platforms, which include a world-class Website.