What it is
THE INTERNATIONAL ADVERTISING ASSOCIATION
A Global and Grass Roots Partnership
Among Successful Brand Builders
The International Advertising Association has grown from a tripartite organization (advertisers, agencies, media) into a one-of-a-kind strategic partnership which champions the common interests of all enterprises involved in the branding process. The IAA has become a brand champion because all aspects of responsible commercial communications which contribute to a brands’ reputation need the freedom to flourish without unwarranted restrictions.
Now, the IAA draws its members on a local, regional or global scale from enterprises and individuals who are committed to brand building, and value commercial communications as vital to the success of their business.
- advertising agencies
- media companies
- corporate communications
- marketing research companies
- package/label design studios
- sales promotion
- public relations
- interactive marketers and agencies
- direct marketers