The International Advertising Association has grown from a tripartite organization (advertisers, agencies, media) into a one-of-a-kind strategic partnership which champions the common interests of all enterprises involved in the branding process. The IAA has become a brand champion because all aspects of responsible commercial communications which contribute to a brands’ reputation need the freedom to flourish without unwarranted restrictions.

Now, the IAA draws its members on a local, regional or global scale from enterprises and individuals who are committed to brand building, and value commercial communications as vital to the success of their business.

• advertisers
• advertising agencies
• media companies
• corporate communications
• marketing research companies
• package/label design studios
• sales promotion
• public relations
• interactive marketers and agencies
• direct marketers