Today, the International Advertising Association believes brand building communications is a force which can contribute meaning and values which are both necessary and useful to societies and to individuals as they choose how to live their lives and shape their social and economic relationships.
On behalf of its members, the IAA is dedicated to:
- championing the freedom to advertise responsibly without unwarranted restrictions in the overall market, or by specific product category;
- fighting for consumers’ freedom to exercise their right to choose in a free market society;
- continuously developing and implementing programs designed to raise standards through leading edge professional development for the marketing communications community of the future.
- providing an effective worldwide network for the exchange of local market knowledge, professional skill-set innovations and best practices in brand building through a variety of communication platforms, which include a world-class Website.